The idea of the logo is to reflect one of the most important details that indicate comfort and sophistication in any hotel room, namely the “pillows”. These pillows usually represent the aesthetic side of the element to which they are added, such as beds, sofas, and chairs, whether in the hotel lobby or in the hotel rooms. They are also used to indicate the comfort and warmth in the room, and they are one of the most important aesthetic elements of any hotel room for the colors or artistic patterns they contain. A Geometry pattern was used inside the pillow to indicate sophistication in service delivery, so the pillow forms the concept of (comfort + sophistication) in the services provided. In addition to using a line with smooth curves and calm colors with calm dimensions that reflect the concept of sophistication, away from any noise in the colors, lines, and the overall shape of the logo..