Mellow’s visual identity has been crafted to seamlessly blend the spirit of youth and modern colors with the simple shapes that form the brand name “Mellow”.

Mellow is a coffee shop that targets young people to create trendy drinks made from high-quality coffee with the best service offered in terms of interaction, taste, and speed.

Key points:

• Youthful and modern: The visual identity uses vibrant colors and playful shapes to evoke a sense of energy and excitement, appealing to the target audience of young people.

• Simple and recognizable: The brand name “Mellow” is prominently featured in a simplified and recognizable form, ensuring easy brand identification.

• Coffee shop vibes: The overall design conveys a welcoming and inviting atmosphere, aligning with the concept of a coffee shop that caters to young people seeking a trendy and enjoyable experience.